BetMGM & talkSport Team Up

It’s a show known for the fieriest opinions, the most strident sports reaction, the biggest of big-name guests and impassioned debate on the day’s top stories… joining the conversation is BetMGM, the exclusive betting partner of talkSPORT's White & Jordan

One is an experienced journalist with over 40 years in the game, the other is a highly successful businessman and the former owner of Crystal Palace football club. Together they attract over 1.2 million listeners every weekday on their 10am-1pm radio show, making it one of the most popular sports broadcasts in the country.

Every weekday morning BetMGM will join Jim White and Simon Jordan live on air, sharing the latest odds and markets from our outstanding sportsbook alongside our opinions and predictions across the world of sport.

History of White & Jordan on talkSPORT

The White & Jordan Show stands as one of the network’s flagship offerings alongside the likes of talkSPORT Breakfast, talkSPORT Drive, The Sports Bar and Kick Off. All have contributed to some impressive listening figures, not to mention millions in online views across the likes of YouTube and X.

Last year, the talkSPORT network recorded its highest-ever listening hours. The network reached 3.4 million listeners, an increase of 15.8% year-on-year with the White & Jordan show contributing nearly a third of that overall figure weekly.

That is just one of the reasons BetMGM sponsors White & Jordan though.

The show has earned a fearsome reputation for its ability to both entertain and inform sports fans on a daily basis.

Aside from breaking the latest news and sharing their trademark unfiltered opinions, a number of high-profile guests from around the sporting world regularly join White & Jordan in the studio. These contributors actively engage with the dynamic duo, often in debate-style segments. Naturally, Jim and Simon are never short of opinions, leading to some truly iconic moments.

Regular guests of the show include former Premier League, Celtic and Republic of Ireland international manager and European Cup-winning player Martin O’Neill as well as former England and Liverpool footballer Danny Murphy. In addition, the likes of Arsenal ‘Invincible’ Martin Keown and ex-England captain Stuart Pearce frequently join White & Jordan to provide their own valuable insight on football and the wider sporting landscape.

White & Jordan: The Careers

Simon Jordan was the owner and chairman of Premier League club Crystal Palace from 2000-10, at the time becoming the youngest-ever chairman in the Football League.
Jim White spent a remarkable 23 years at Sky Sports reporting on thousands of news stories, most notably during deadline day.
At the 2021 British Sports Journalism Awards, the White & Jordan Show was named Best Audio/Radio Show, going on to earn the Silver Award in the same category a year later.
Over 1.1 million listeners tune into the White & Jordan Show on a weekly basis, contributing nearly a third of talkSPORT’s overall audience.

White & Jordan and BetMGM

To be involved in the conversation alongside two giants of sports broadcasting on one of the most popular sports radio shows in the UK starts an alliance of two top-class sports outlets. With football, horse racing, boxing and so much more, expect a range of sports discussions, outstanding odds and world-class offers live on air every morning.

Advertising for BetMGM will run throughout talkSPORT’s programming schedule alongside our daily segment on the White & Jordan Show.

BetMGM and talkSPORT – it’s showtime!